Thanks Statistics Singapore for this graphic!
As shown in the above graphic, this particular demographic represents a significant part of the overall population in Singapore as well as an affluent and educated group who are multimedia-savvy.
SPH uses relevant lifestyle, current affairs and entertainment videos which are clearly targeted at this younger demographic. Since these web TV shows feature mostly local content and are usually hosted by local reporters, it gives these shows a unique local flavour. To give you all a better idea of what I am talking about, let us take a look at some of the content available on Razor TV.
For one of their regular series called “Point Blank”, Razor TV has a multi-part feature on three of the new Nominated Members of Parliament. The NMPs featured were arts manager Audrey Wong, media entrepreneur Calvin Cheng and sociologist Associate Professor Paulin Tay Straughan.
This can be considered a tactic by the SPH to engage the young people in Singapore on the subject of local political issues. This can be considered relevant especially after the recent controversy surrounding former NMP Thio Li-ann and her now-aborted teaching stint at New York University (AFP, 2009). It’s a way to educate youths on political issues, introduce the new NMPs and find out more about their views on various subjects.
On another one of Razor TV’s regular series, “Razor Pop”, they do a multi-part feature on the upcoming horror musical “H Is For Hantu”. This is presented in a humorous and tongue-in-cheek manner where the presenter dresses up as a vampire to interview the creator of the musical, Jonathan Lim.
This is another way that Razor TV engages the youth and young people in Singapore, which is through a combination of humour and the arts. This feature seeks to entertain as well as educate the youth about the vibrant arts scene in Singapore. This can also be considered advertising for the actual musical itself.
No comments:
Post a Comment