So what can we conclude?

From the above analysis, we can see that:
1) The internet has significantly impacted the newspaper industry. Internet news sites frequently release news before it even reaches the newspaper presses.

2) This has led to falling circulation numbers and loss of advertising revenues. Its impact can be seen in News Corp’s US$3.4 billion loss.

3) Razor TV was created as a result of the falling circulation and advertising revenues. SPH sees it as a platform to engage the 18 to 40 demographic and link it to the print edition of The Straits Times.

4) It seeks to engage the aged 18 to 40 demographic through its entertaining and educative features and covers various current affaris, entertainment and lifestyle videos which are relevant to this demographic.

5) It is in line with government policy when it comes to internet content and there’s a sense of Xu’s “Asian Values” in its videos.

Only time will tell whether this venture by SPH will prove to be successful. Since Razor TV was only launched last year, more time is needed so that we can see its impact on the circulation rates of The Straits Times. If it does prove to be a success, it could revitalise the newspaper industry in Singapore as well as a possible move by the SPH to introduce similar websites for its other products like Zaobao (Perhaps we can name it Zaobao TV?).